How do I add questions and answers (FAQ) to a blog post?

Open the post, go to Questions & answers (FAQ) in the Search (SEO) box and write one question and its answer on each line, with a | between them. Press Save. The questions show under the post, and Google gets them as an FAQ.

Where to find it

Admin › Online store › Pages & blog › Blog posts, then Create Blog or the pencil icon of a post. The FAQ box is the last one in Search (SEO).

The store owner sees it. A staff member needs the Website pages & content tick.

Step by step

1. Open the post and scroll down to Search (SEO).
2. Click in Questions & answers (FAQ).
3. Write the first question, then |, then its answer, all on one line.
4. Press Enter and write the next one the same way.
5. Press Save.

For example, Rangdhanu Fashion's post about saree care could have:

Can I machine wash a cotton saree? | Yes, on a gentle cycle in cold water, inside a cloth bag.
How do I keep the colour bright? | Wash it alone the first two times and dry it in the shade.

How it works

• On the post's page, a section called Questions people ask comes right after the post text. Each question opens and closes when tapped; the first one is open.
• For Google, the same questions and answers are added to the page as an FAQ (FAQPage), so Google can read them as questions with answers.
• To change one, edit its line. To remove one, delete its line. Remove every line to take the section off the post.

Good to know

• No fixed number of questions. The whole box can hold up to 20,000 characters. Four to eight good questions are usually enough.
• Lines that are not complete are skipped. A line without |, or with an empty question or answer, is left out when you save. Empty lines are fine.
• Only the first | splits. You can use more | inside the answer.
• Plain text only. Write the answers as normal sentences; links and formatting are not made.
• Ask what customers really ask. Questions from your inbox and comments work best, in the language your shoppers search in.
• Google decides whether to show your FAQ in its results. Adding it does not promise a special result.

Common problems

• A question is missing after saving. Its line had no |, or one side was empty. Add the missing part and save again.
• The section does not show on the post. Check that at least one line has both a question and an answer.

Related

• How do I set a blog post's search title, description and keywords?
• How do I write blog posts?
• How can a blog bring more visitors?