How do I set a blog post's search title, description and keywords?

Open the post and scroll to the Search (SEO) box under the post text. Write a search title, a search description and your keywords, then press Save. Any box you leave empty uses the post's own title and short description.

Where to find it

Admin › Online store › Pages & blog › Blog posts, then Create Blog or the pencil icon of a post.

The store owner sees it. A staff member needs the Website pages & content tick.

Step by step

1. Open the post, or start a new one.
2. Scroll down to Search (SEO). At the top is a small Google preview that changes as you type.
3. Write the Focus keyword: the one search you want this post to be found for, for example "cotton saree price in Bangladesh".
4. Leave Address (slug) empty on a new post to make it from the title, or type your own.
5. Write the Search title. The counter beside it shows how many characters you used out of 60.
6. Write the Search description. Its counter counts up to 160.
7. Add More keywords, separated by commas.
8. Write the Cover photo alt text: what the cover photo shows, in a few words.
9. Press Save.

Good to know

• When a box is empty. No search title = the post title followed by your shop's name. No search description = the short description, and if that is empty too, the start of the post text.
• Your search title is used as you wrote it. The shop's name is not added to it, so add it yourself if you want it.
• The counters turn orange when a title is shorter than 30 or longer than 65 characters, or a description is shorter than 100 or longer than 170. Aim for 50–60 and 140–160.
• Long descriptions are cut to about 155 characters on the page, at a word's end.
• Keywords. The focus keyword and the other keywords go together into the post's keywords for search engines, each only once.
• Alt text is read out to people who cannot see the photo and helps Google understand it. Empty = the post title is used.
• The same title and description are shown when someone shares the post on Facebook or WhatsApp, with the cover photo.
• Limits. Search title up to 255 characters, description and keywords up to 1,000 each.

Common problems

• The preview shows the post title, not mine. The Search title box is empty. Type in it and press Save.
• Google still shows the old title. Google updates its results on its own time, often after a few days.

Related

• How do I add questions and answers (FAQ) to a blog post?
• What happens to the old link when I change a blog post's address?
• How do I write blog posts?
• How can a blog bring more visitors?