A WhatsApp campaign sends one Meta-approved template to many customers. You choose who gets it (all your customers, your WhatsApp chat customers, or a list of numbers you paste), check the campaign, and press Start. The panel then sends it a few at a time and shows how many were delivered and read.
Where to find it
Admin › Online store › Marketing channels › WhatsApp marketing (মার্কেটিং চ্যানেল › হোয়াটসঅ্যাপ মার্কেটিং) opens the WhatsApp campaigns page. It is also a tab at the top of the Inbox screens. It opens for the Super Admin, the Admin and the Marketing Manager (the WhatsApp marketing tick), never for a seller, and only on a Premium or Custom package. At least one WhatsApp number must be connected in Inbox settings.
Step by step
- Approve a template at Meta. Templates are made and approved in Meta's WhatsApp Manager. The panel only fetches them.
- Fetch the templates. In box 1. Templates from WhatsApp, type the WhatsApp Business Account id next to your number and press Save. Then press Fetch templates.
- Name the campaign. In box 2. New campaign, write a name (for example "Eid offer") and pick the WhatsApp number and the template. The template's text shows below.
- Fill the blanks. If the template has {{1}}, {{2}}…, fill each box. Write {name} where you want the customer's name. If the template has a photo, video or PDF on top, add that file too.
- Choose who gets it. Pick All customers (orders and chat leads) for your whole customer list, with filters such as group, tag, district and orders. Or pick WhatsApp chat customers and narrow them by category, tag, "Wrote in the last … days" and "Has ordered" / "Never ordered". Or pick Paste numbers and paste one number per line, with a name after a comma if you like:
01XXXXXXXXX, Rahim. - Press Make the campaign. Nothing is sent yet.
- On the campaign's page, check the message and the numbers, then press Start and confirm.
Good to know
- About 40 messages a minute. The campaign goes out in small batches, so a long list takes a while.
- You can stop it. Press Stop on the campaign's page. Numbers not sent yet will not get it.
- Results come back from WhatsApp. The campaign list shows Numbers, Sent, Delivered, Read and Failed for each campaign. The campaign's page lists failed numbers first, with the reason.
- Only approved templates can be used. A template still waiting at Meta is not offered.
- Numbers. Bangladeshi numbers like 01XXXXXXXXX are turned into the full 8801… form by themselves, and Bangla digits work too. The same number twice is sent once.
- STOP and "not on WhatsApp" are left out. Customers who wrote STOP never get campaigns, and All customers skips numbers WhatsApp said are not on WhatsApp.
- {name} with no name. If a customer's name is not known, "Customer" is used.
- WhatsApp chat customers means the people who have chatted with that WhatsApp number in your Inbox.
Common problems
- "No WhatsApp number is connected." Connect one in Inbox settings first.
- "Fetch the templates first." No approved template has been fetched yet. Press Fetch templates after Meta approves one.
- "Nobody to send to." Your filters left nobody, or no pasted line was a valid number. Loosen the filters or check the numbers.
- Many numbers failed. Open the campaign and read the reason next to each failed number. Meta gives it.
Related
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