Paste your Conversion ID and Conversion label, tick Enhanced conversions, switch it on and press Save. Your shop loads the Google tag itself and sends every order to Google Ads with its value and order number.
Where to find it
Admin › Online store › Tracking & codes › Google Ads conversions (ট্র্যাকিং ও কোড). Only the store owner (Super Admin) can open it.
Step by step
- In Google Ads open Goals › Conversions › New conversion action › Website and make a Purchase action.
- Choose Use Google tag / Set up manually. Google shows
send_to: 'AW-123456789/AbC-D_efG'. - Paste
AW-123456789in Conversion ID and the part after the "/" in Conversion label — or paste the wholeAW-…/…in the ID box; the shop splits it. - Tick Enhanced conversions and also switch on enhanced conversions (Google tag) in the conversion action's settings in Google Ads.
- Switch Google Ads conversion tracking on and press Save.
How it works
On the thank-you page the shop sends a conversion with the order's value, currency (BDT) and order number. With enhanced conversions it also gives Google the buyer's email and phone scrambled (SHA-256), never in plain text, so Google can match more sales to your ads.
Good to know
- Counted once. If Google Tag Manager already sends this conversion, leave this off, or each sale is counted twice.
- The order number stops Google from counting the same order twice if the thank-you page is opened again.
Related
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