What size should a blog post's cover photo be?

Use a landscape photo of 1200 × 750 pixels (16:10), as a JPG, PNG or WebP file up to 8 MB. Your shop keeps the photo in its own shape. It is never squashed into a square.

Where to find it

Admin › Online store › Pages & blog › Blog posts, then Create Blog or the pencil icon of a post, box Image. The form reminds you: "best 1200 × 750, any shape is kept".

The store owner sees it. A staff member needs the Website pages & content tick.

How it works

On the post's own page the whole photo is shown, in its own shape, at most 560 pixels high on screen. Nothing is cut off.
On the /blog list and in "More to read" under a post, each post is a card with a 16:10 picture. A photo of another shape fills the card and its edges are cut. That is why 1200 × 750 looks best everywhere.
Big photos are made smaller. A photo wider than 1600 pixels is saved 1600 pixels wide, with its height in proportion. A smaller photo is saved as it is, never stretched bigger.
Faster pages. Shoppers whose browser takes WebP get a lighter WebP copy of larger JPG and PNG covers by themselves.
When the post is shared on Facebook, WhatsApp and similar apps, the cover photo is the picture in the link preview.
Your own folder. Each store's covers are kept in its own folder, apart from other stores.

Good to know

A new post needs a cover. When you edit a post, leave Image empty to keep the photo it has.
Keep the main thing in the middle. On the list cards the sides or top and bottom may be cut, so do not put text or faces near the edges.
Write a Cover photo alt text in the Search (SEO) box: a few words about what the photo shows. It helps Google and people who use screen readers.
File type. JPG, PNG and WebP keep their type. Other picture types are saved as JPG.
Pictures inside the post text are added with the editor's image button and follow their own rules (JPG, PNG, GIF or WebP, up to 5 MB each).

Common problems

"The featured image field is required." A new post needs a cover. Choose a photo in Image.
The photo is too big to upload. It is over 8 MB. Make it smaller (1200 × 750 is plenty) and try again.
A face or text is cut off on the /blog list. The photo is not 16:10. Crop it to 1200 × 750 with the subject in the middle and upload it again.

Still need help? Ask in our Facebook group — the team and other shop owners answer there.

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