Add your Pixel ID and Events API access token, switch TikTok tracking on and press Save. Then press Send a test event. Your shop does the rest.
Where to find it
Admin › Online store › Tracking & codes › TikTok Pixel & Events API (ট্র্যাকিং ও কোড). Only the store owner (Super Admin) can open it.
Step by step
- In TikTok Ads Manager › Tools › Events › Web events, make a Pixel and choose Events API + Pixel.
- Copy the Pixel ID (capital letters and numbers) into Pixel ID.
- In the Pixel's Settings › Events API, press Generate access token and paste it in Events API access token. It is kept encrypted and never shown in full again.
- Choose Send the purchase: when the order is placed, confirmed (Processing) or delivered (Complete).
- Switch TikTok tracking on and press Save.
- Press Send a test event. "Connection works" means TikTok received it.
Which events are sent
| On your shop | TikTok event | From |
|---|---|---|
| Product page | ViewContent | Browser |
| Add to cart | AddToCart | Browser + server |
| Checkout opened | InitiateCheckout | Browser |
| Payment way chosen | AddPaymentInfo | Browser |
| Order | CompletePayment | Server (and the browser when "placed" is chosen) |
Browser and server use the same event id, so TikTok counts each one once. The server also sends the buyer's phone and email scrambled (SHA-256), the TikTok click id and cookie, so TikTok can match the sale to your ad.
Good to know
- Only real sales. Cancelled, fake and returned orders are never sent. Online payments go only after the payment is confirmed.
- Test event code. Paste the code from Events Manager › Test events to see server events there while you check. Empty it when you are done.
- The last 7 days box on the page shows what went out, what is waiting for its order and what failed (failed events are tried again by themselves).
- No token yet? The Pixel still works in the browser; the badge says Pixel only.
Related
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